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undergraduate thesis
PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES
2020. urn:nbn:hr:225:224000
Molvarec, Ivan
Algebra University College

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Molvarec, I. (2020). PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:224000

Molvarec, Ivan. "PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES." Undergraduate thesis, Algebra University College, 2020. https://urn.nsk.hr/urn:nbn:hr:225:224000

Molvarec, Ivan. "PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES." Undergraduate thesis, Algebra University College, 2020. https://urn.nsk.hr/urn:nbn:hr:225:224000

Molvarec, I. (2020). 'PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES', Undergraduate thesis, Algebra University College, accessed 30 May 2023, https://urn.nsk.hr/urn:nbn:hr:225:224000

Molvarec I. PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES [Undergraduate thesis]. Zagreb: Algebra University College; 2020 [cited 2023 May 30] Available at: https://urn.nsk.hr/urn:nbn:hr:225:224000

I. Molvarec, "PROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES", Undergraduate thesis, Algebra University College, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:225:224000

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Metadata
TitlePROVEDBA DIGITALNE STRATEGIJE NA PRIMJERU ARMY OF ARES
AuthorIvan Molvarec
MentorTomislav Krištof (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2020-03-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim radom želi se prikazati postupak rebrandinga te postupak izrade digitalne strategije na primjeru klijenta Entonia Jurića, trenera i osnivaća, Boksačke dvorane Army of Ares. Osnivać, Entoni Juric je bivši član boksačke reprezentacije i sudionik WSB lige koji je svoju karijeru i trenerski talent počeo brusiti u BK Leonardo. Cilj dvorane je omogućiti svakom članu da stekne osnovne boksačke vještine bez natjecateljskog pritiska, borbi i sparinga, a naprednim vježbačima omogućiti da usavrše svoje boksačko znanje. Radi se o klijentu koji posluje već nekoliko godina tako da se problemu pristupa na sljedeći način: 1. napravljena je analiza stanja, 2. dane su smjernice za rebrending, 3. definirani su korisnici i njihove potrebe, 4. dane su smjernice za novu strukturu i redizajn postojeće mrežne stranice, 5. napravljen je plan komunikacije na digitalnim kanalima, prvenstveno na društvenim mrežama, 6. izrađene su smjernice za oglašavanje na tražilicama i društvenim mrežama.
Abstract (english)
This paper aims to show the rebranding process and the process of developing a digital strategy based on the example of client Anthony Jurić, trainer and founder, Boxing gym of the Army of Ares. Founder, Anthony Jurić is a former member of the boxing team and a participant in the WSB League, who began to hone his career and coaching talent at BK Leonardo. The goal of the gym is to enable each member to acquire basic boxing skills without competitive pressure, fighting and sparring, and to allow advanced practitioners to perfect their boxing skills. This is a client who has been in business for several years so that the problem is addressed as follows: 1. a condition analysis was made, 2. rebranding guidelines are provided, 3. users and their needs are defined, 4. guidelines for the new structure and redesign of the existing website are provided, 5. a communication plan has been created on digital channels, primarily on social networks, 6. guidelines for advertising on search engines and social networks have been developed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:224000
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-03 11:18:35