This final paper deals with the topic of redesigning the visual identity for an existing product and company, namely OPG from the area of Istria, which produces olive oil. First, an insight into the history of olive growing is provided, and Croatian olive growing is analyzed. An analysis of olive oil packaging used by competitors was carried out, and sustainable packaging was analyzed and what role it plays today. After that, the already existing identity and packaging design that the subject of the work has is analyzed, and with all the knowledge it moves into ideation. It starts from the concept and sketches and creates a sign and a logo that together form the new brand logo. New colors and typography for the identity are determined, and then a new packaging, i.e. a new label, is created. The label is applied to the mockup in order to faithfully show the appearance of the new packaging. At the end of the work, a survey is conducted that guides respondents through issues related to olive oil, sustainable packaging, and finally their opinion on the new packaging for oil.