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undergraduate thesis
DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA
2023. urn:nbn:hr:225:025184
Babić, Iva
Algebra University College

Cite this document

Babić, I. (2023). DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:025184

Babić, Iva. "DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:025184

Babić, Iva. "DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:025184

Babić, I. (2023). 'DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA', Undergraduate thesis, Algebra University College, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:025184

Babić I. DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:225:025184

I. Babić, "DIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:025184

Metadata
TitleDIZAJN VIZUALNOG IDENTITETA I ODRŽIVE AMBALAŽE MASLINOVOG ULJA
AuthorIva Babić
MentorIzvorka Jurić (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Design
Abstract
U ovom završnom radu obrađena je tema redizajniranja vizualnog identiteta za već postojeći proizvod i tvrtku, odnosno OPG s područja Istre koji proizvodi maslinovo ulje. Najprije se pruža uvid u povijest maslinarstva, te se analizira hrvatsko maslinarstvo. Provedena je analiza ambalaže maslinovog ulja koja se koristi za konkurente, te je analizirana održiva ambalaža te kakvu ulogu ona ima danas. Nakon toga, analiziran je već postojeći dizajn identiteta i ambalaže koji subjekt rada ima, i sa svim znanjem se kreće u ideaciju. Kreće se od koncepta i skica te se kreira znak i logotip koji zajedno čine novi logo brenda. Određuju se nove boje i tipografija za identitet te se nakon toga kreira nova ambalaža, odnosno nova etiketa. Etiketa se aplicira na mockup kako bi se vjerno pokazao izgled nove ambalaže. Na kraju rada provodi se anketa koja ispitanike vodi kroz pitanja vezana uz maslinovo ulje, održivu ambalažu te naposljetku mišljenje o novonastaloj ambalaži za ulje.
Abstract (english)
This final paper deals with the topic of redesigning the visual identity for an existing product and company, namely OPG from the area of Istria, which produces olive oil. First, an insight into the history of olive growing is provided, and Croatian olive growing is analyzed. An analysis of olive oil packaging used by competitors was carried out, and sustainable packaging was analyzed and what role it plays today. After that, the already existing identity and packaging design that the subject of the work has is analyzed, and with all the knowledge it moves into ideation. It starts from the concept and sketches and creates a sign and a logo that together form the new brand logo. New colors and typography for the identity are determined, and then a new packaging, i.e. a new label, is created. The label is applied to the mockup in order to faithfully show the appearance of the new packaging. At the end of the work, a survey is conducted that guides respondents through issues related to olive oil, sustainable packaging, and finally their opinion on the new packaging for oil.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:025184
Study programmeTitle: Design of Market Communications; specializations in: Design, 3D Design
Course: Design
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (bacccalaureus/baccalaurea) dizajna tržišnih komunikacija (stručni/a prvostupnik/prvostupnica (bacccalaureus/baccalaurea) dizajna tržišnih komunikacija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-25 07:37:17