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undergraduate thesis
REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”
2023. urn:nbn:hr:225:562696
Maros, Mirna
Algebra University College

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Maros, M. (2023). REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR” (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:562696

Maros, Mirna. "REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:562696

Maros, Mirna. "REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:562696

Maros, M. (2023). 'REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”', Undergraduate thesis, Algebra University College, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:562696

Maros M. REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR” [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:225:562696

M. Maros, "REDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:562696

Metadata
TitleREDIZAJN VIZUALNOG IDENTITETA PEKARNICE “MARIO MAR”
AuthorMirna Maros
MentorIvan Križan (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-03-27, Croatia
Scientific / art field,
discipline and subdiscipline		FIELD OF ART
Design
Abstract
Prvi dojam o hrani obično je vizualni te naša spremnost da prihvatimo hranu ovisi o njenom izgledu. Izgled pruža sve informacije o proizvodu i njegovoj okolini i time se izdvaja od mnoštva drugih i privlači oko promatrača. Ista situacija odvija se i u svijetu pekarstva, gdje je dizajn presudan kako bi neki brend uspio. Vizualni identitet je jedna od ključnih komponenata koje čine identitet nekog brenda. Dobar vizualni identitet nužan je za uspjeh na tržištu, a u stvaranju jedinstvenog izgleda potrebno je voditi računa o trendovima. Radi toga, pekarnica Mario Mar odlučuje se na redizajn vizualnog identiteta kako bi osvježila te uskladila sa trendom sveukupnu sliku brenda. Već dugi niz godina, pekarnica Mario Mar ima znak koji idejom zanimljiv, na prvi pogled nije shvatljiv. Radi toga je došlo do potrebe za promijenom. Cilj ovog projekta je promijeniti trenutni znak i logotip pekarnice u minimalistički način prikaza kako bi bili u skladu sa vremenom te kako bi bili lako prepoznatljivi.
Abstract (english)
The first impression of food is usually visual, and our willingness to accept food depends on its appearance. The appearance provides all the information about the product and its surroundings and thus stands out from the crowd and attracts the eye of the observer. The same situation occurs in the world of baking, where design is crucial for a brand to succeed. Visual identity is one of the key components that make up the identity of a brand. A good visual identity is necessary for success in the market, and trends must be taken into account when creating a unique look. For this reason, the Mario Mar bakery decided to redesign the visual identity in order to refresh and harmonize the overall image of the brand with the trend. For many years, the Mario Mar bakery has had a symbol that is interesting in concept, but not comprehensible at first glance. Because of this, there was a need for change. The goal of this project is to change the current symbol and logo of the bakery in a minimalist way of presentation in order to be in line with the times and to be easily recognizable.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:562696
Study programmeTitle: Design of Market Communications; specializations in: Design, 3D Design
Course: Design
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (bacccalaureus/baccalaurea) dizajna tržišnih komunikacija (stručni/a prvostupnik/prvostupnica (bacccalaureus/baccalaurea) dizajna tržišnih komunikacija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-25 11:42:37