The objective of the paper is to understand the current state and digital strategy application of tourist camping sites in Croatia. The aim is to see which communication platforms and channels campsites use as a part of their digital strategy; do they have one; to create awareness about available platforms they can use in order to improve business results; distinguish what are current global and local tourism trends; to understand the arose changes in consumer behaviour as a result of technology development and to discern what is necessary to do in order to have efficient digital strategy. To be specific, Internet and technology development influenced the changes in consumer behaviour, increased tourist arrivals and influenced the opening of international market. Consumers today are no longer passive observers, but active participants in the marketplace. Consumers use their smartphone devices to search information in every moment. Therefore, if tourist camping sites in Croatia are prepared to provide adequate information and right message at the right time and on proper device, they have the opportunity to increase the number of visitors, average annual incomes and visitors satisfaction. With practical part of this paper which is tourist camping sites survey, we offered the insight of current state and digital strategy application of tourist camping sites and their plans. We also offered other relevant studies in order to better understand consumer behavior today and current trends. The findings of the primary and secondary studies offer well-rounded story about what is neccesary to do and why in order to provide consumers who seek perfect destination with the right solution.