With the advancement of technology and the increase in opportunities for creating and providing increasingly high-quality and authentic goods and services, our perceptions and needs are also changing. The modern world constantly imposes on us more and more demanding and higher standards to which we consciously or unconsciously begin to strive. This is especially reflected in the world of packaging, through increasing demands to satisfy primarily the visual aspect, and then the functional or even economic aspect. Because of this, the need to redesign the packaging of cosmetic products of the Šimunović family farm was realized. The new and more attractive design is intended to provide an opportunity for better positioning and competition, primarily in the domestic and later on the foreign market. The goal is to point out the quality of their products, made according to natural and proven recipes, as old as 350 years. In addition, the goal is to encourage domestic producers to use biodegradable and recycled materials, which are very necessary for today's already sufficiently polluted planet Earth. The first part includes elements of research, both of the subject itself and of the competition. The target group was also determined and a SWOT analysis was carried out, which helped to choose the direction of the second part, the practical one. It includes guidelines and sketches of the future design, a presentation of the final solution, and an analysis of all its elements. At the very end, a survey was conducted, after which it was possible to determine how successful the new design was.