Association for the Overweight Prevention is an unprofitable organization that operates in Zagreb. The purpose of their work is to direct attention to the importance of overweight prevention and obesity, which affects not only our physical, but also our mental health. Therefore, they act to raise awareness about quality and healthy lifestyle in the entire community. The Association originated due to the growing issuse of obese people on the global level and the desire to decrease this health issue through education. Due to the deficiency in their design, a need to create a new visual identity that communicates the quality and severity of the Association's work to the users was seen. The newly created design will be a memorable and recognizable marketing tool that will make the Association stand out and differentiate itself from the competitors. This connects the social engagement and reliability of the service with the work of the Association. The aforementioned overall visual identity is of great importance in communication with potential and current users, who want to highlight the advantages of the service compared to others on the market.