Virtual personas are an increasingly present phenomenon on social networks, and their implementation within marketing strategies and channels is common among brands. A virtual persona, also called a virtual influencer or virtual model, is a computer-generated fictional character used in social media marketing as a substitute for a human influencer. Most virtual influencers are designed by 3D artists and use computer graphics and motion capture technology to resemble real people in real situations. The work includes the description and analysis of virtual personas, the description of the creation process and the implementation of them for the "twnty-twnty" client. For the purposes of the work, virtual personas of different stylistic directions were created in order to cover the spectrum of different styles within computer graphics and were implemented within the web store of the mentioned brand. For each form of virtual persona, a separate page and a separate questionnaire were created in order to examine the impression of certain personas without the influence of other styles of virtual personas on the impression of respondents. The results of the work indicate the potential of using virtual personas as the main tools of marketing communication and the advantages of using the mentioned strategies compared to traditional strategies.