| Abstract | Iseljavanje je od davnina, nažalost, ključna komponenta hrvatskoga društva, a to se najbolje može vidjeti kroz nekoliko velikih iseljeničkih valova tijekom povijesti. Međutim, onom posljednjem, koji je započeo pristupanjem Republike Hrvatske Europskoj Uniji 2013. godine, a traje još i danas, može svjedočiti svatko od nas. Taj problem je svakako najočitiji kroz narušenu demografsku, društvenu, ali i gospodarsku strukturu.
Obzirom da je iseljavanje iz Domovine, u potrazi za boljim životom, ali i perspektivama općenito postao aktualniji problem današnjice, stvorila se potreba za kreiranjem serije plakata. Oni bi istovremeno prikazivali ljepotu i raznolikost hrvatskih krajolika, pozivali na osviještenost o veličini problema iseljavanja, ali i otvorili mogućnost za odluku o potencijalnom povratku u Domovinu, sve to u stilu naivne umjetnosti.
Cilj je svakako ukazati na to koliko ozbiljne razmjere zahvaća problem iseljavanja, ali i na neki način oživjeti već zaboravljeni, ali vrlo bitan pravac u umjetnosti - naivu.
Rad je realiziran u obliku teorijskog i praktičnog dijela. Teorijski dio obuhvaća analizu iseljeništva, trenutno demografsko stanje, ali i povijesti i elemente naivne umjetnosti. S druge strane, u praktičnom je dijelu prikazan proces izrade, finalna vizualna rješenja, ali i sama primjena plakata. Na samom kraju, provedena je anketa o uspješnosti. |
| Abstract (english) | Emigration has, unfortunately, been a key component of Croatian society since ancient times, and this can best be seen through several large waves of emigration throughout history. However, the last one, which started with the accession of the Republic of Croatia to the European Union in 2013, and continues today, can be witnessed by each of us. This problem is certainly the most obvious through the damaged demographic, social, and economic structure.
Considering that emigration from the Homeland, in search of a better life, but also perspectives in general has become a more pressing problem today, the need to create a series of posters has arisen. They would simultaneously show the beauty and diversity of Croatian landscapes, call for awareness of the magnitude of the problem of emigration, and also open up the possibility for a decision on a potential return to the Homeland, all in the style of naive art.
The goal is certainly to point out how serious the problem of emigration is, but also in some way to revive an already forgotten but very important direction in art - the naive.
The work was realized in the form of a theoretical and practical part. The theoretical part includes the analysis of emigration, the current demographic situation, but also the history and elements of naive art. On the other hand, the practical part shows the production process, the final visual solutions, but also the actual application of the posters. At the very end, a survey was conducted. |
