The final project „The making of a commercial video for selling a product using visual effects tools“ is about making graphics and animation for commercial video and testing performances of Adobe After Effects 2020 software. Adobe has set high standards in making of motion graphics with their After Effects software. The chapter „Animation“ describes the history and origin of animation, from the first civilisations which painted their ideas on the cave walls and stone, to the modern animation which is made by computers, and also depicts different techniques in making of animation. In chapter „Principles of animation“ basic principles of animation are shown. It deals with describing terms such as animation timing, but also presents detailed description of animation and laws of motion in physics on examples of falling and bouncing of a ball. The chapter „Storyboard and visual presentation of animation“ describes the first steps in the process of making the animation for this final project. Before we move onto software, it is important to have the steps of animation writen on a paper in few rough sketches which form astoryboard. The chapter „After Effects“ presents the software with which the practical part of final project is made. It also explains the main characteristics and options of the software such as composition, layers, keyframes and types of key frames, manipulation of layers and objects in composition.