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undergraduate thesis
IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI
2020. urn:nbn:hr:225:196168
Ćosić, Domagoj
Algebra University College

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Ćosić, D. (2020). IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:196168

Ćosić, Domagoj. "IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI." Undergraduate thesis, Algebra University College, 2020. https://urn.nsk.hr/urn:nbn:hr:225:196168

Ćosić, Domagoj. "IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI." Undergraduate thesis, Algebra University College, 2020. https://urn.nsk.hr/urn:nbn:hr:225:196168

Ćosić, D. (2020). 'IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI', Undergraduate thesis, Algebra University College, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:196168

Ćosić D. IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI [Undergraduate thesis]. Zagreb: Algebra University College; 2020 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:225:196168

D. Ćosić, "IMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI", Undergraduate thesis, Algebra University College, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:225:196168

Metadata
TitleIMPLEMENTACIJA I AUTOMATIZACIJA EMAIL MARKETINGA U FRIZERSKOJ INDUSTRIJI
AuthorDomagoj Ćosić
MentorVanja Šebek (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2020-03-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing danas je jedan od najraširenijih oblika marketinga. Uslijed društvenih promjena kao i promjena trendova koji se danas sve brže mijenjaju, digitalni marketing zauzeo je velik udio marketinškog tržišta. Digitalni marketing obuhvaća korištenje svih digitalnih komunikacijskih kanala – od Interneta, digitalne televizije, mobilnih telefona te elektroničke pošte kao najstarijeg kanala. Cilj rada je prikazati implementaciju emaila kao kanala komunikacije u poslovanje tvrtke Prominent Hair koja se bavi distribucijom frizerske opreme i proizvoda za kosu. U radu su obrađeni trendovi u industriji ljepote i njege te se kroz implementaciju emaila kao digitalnog kanala analizira njegov utjecaj na poslovanje. Korištenjem SWOT i PEST analize i analize pet konkurentskih snaga napravljena je analiza tržišta, te uz zadane ciljeve i određivanje ciljnih skupina izradila se strategija email marketinga za tvrtku . Također su implementirani alati za online oglašavanje, CRM te Mailchimp sustav za slanje newslettera. Na kraju rada predstavljeni su rezultati koji su ostvareni kroz provedene kampanje iz strategije te su predloženi daljnji koraci za nastavak razvijanja poslovanja tvrtke putem digitalnih kanala.
Abstract (english)
Digital marketing is one of the most widespread forms of marketing today. Due to social changes and constantly evolving trends, digital marketing has taken a large share of the marketing market. Digital marketing includes the use of all digital communication channels - from the Internet, digital television, mobile phones and email as the oldest channel. The aim of this paper is to show the implementation of email as a communication channel in the business of Prominent Hair, a hairdressing and hair distribution company. The paper addresses trends in the beauty and care industry and analyzes the impact on the business through the implementation of email as a digital channel. Using SWOT and PEST analysis and analysis of five competing forces, a market analysis was made and an email marketing strategy was developed for the company with the goals set. Online advertising tools, CRM and Mailchimp newsletter systems have also been implemented. through digital channels. At the end of the paper, the results achieved by the implemented campaigns in the strategy are presented and further steps are proposed for further business development through digital channels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:196168
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-05-11 11:03:42