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undergraduate thesis
KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU
2019. urn:nbn:hr:225:033419
Grgurević, Ivana
Algebra University College

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Grgurević, I. (2019). KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:033419

Grgurević, Ivana. "KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:033419

Grgurević, Ivana. "KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:033419

Grgurević, I. (2019). 'KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU', Undergraduate thesis, Algebra University College, accessed 30 May 2023, https://urn.nsk.hr/urn:nbn:hr:225:033419

Grgurević I. KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU [Undergraduate thesis]. Zagreb: Algebra University College; 2019 [cited 2023 May 30] Available at: https://urn.nsk.hr/urn:nbn:hr:225:033419

I. Grgurević, "KORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU", Undergraduate thesis, Algebra University College, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:225:033419

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Metadata
TitleKORISNIKOV PROCES ODLUČIVANJA U VIKEND TURIZMU
AuthorIvana Grgurević
MentorVanja Šebek (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2019-03-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad pod nazivom „Korisnikov proces odlučivanja u vikend turizmu“ bavi se razmatranjem i analiziranjem korisnikovih razmišljanja prilikom planiranja vikend putovanja. U poglavlju "Vikend turizam" opisane su glavne vrste i aspekti vikend turizma te trendovi vikend turizma aktualni u svijetu i u Hrvatskoj. Vikend turizam je vrsta turizma koja podrazumijeva putovanje tijekom vikenda u svrhu odmora i zabave. Trendovi vikend turizma odnose se na destinacije koje su u trendu, vrste turizma, tehnološke trendove, trendove u ponašanju turista i trendove u pretraživanju pojmova vezanih za vikend putovanja na Google tražilici. Trendovi se oslanjaju na kretanje turističkih dolazaka i financijske aspekte koji utječu na razvoj vikend turizma. Poglavlje "Korisnikov proces odlučivanja" navodi i objašnjava sve faze u procesu donošenja odluke o kupnji – faza svjesnosti, faza razmatranja i faza donošenja odluke. Navedeni su i marketinški sadržaji koji se koriste u svakoj pojedinoj fazi te čimbenici koji utječu na donošenje odluke o kupnji. Na kraju završnog rada nalazi se opis ciljeva i metodologije istraživanja te su prikazani svi rezultati provedenog kvantitativnog i kvalitativnog istraživanja. Analizom korisnikovog ponašanja u ovom radu ukazuje se na motivacijske, financijske, društvene, ekološke i druge aspekte koji utječu na korisnikovu odluku o odabiru usluge. Podacima iz istraživanja ukazuje se na ključne točke kojima korisnici pridaju pažnju tijekom pretraživanja ponuda aranžmana putovanja, prijevoza ili smještaja. Cilj ovog završnog rada je pomoći digitalnim oglašivačima u kreiranju marketinških sadržaja vezanih za vikend putovanja.
Abstract (english)
The paper named „Buyer's journey in weekend tourism“ deals with considering and analysing the buyers process of thinking when planning their weekend travel. The chapter „Weekend tourism“ describes main types and aspects of tourism and current trends of weekend tourism in the world and in Croatia. Weekend tourism is a type od tourism which refers to traveling during weekends and has a purpose of relaxing and amusement. Trends of weekend tourism refer to popular traveling destinations, types of tourism, technological trends, trends in tourist behaviour and trends in searching terms connected to weekend tourism on Google Search. Trends rely on analysing the statistics of tourist arrivals and financial aspects which affect the development of weekend tourism. The chapter „Buyer's journey“ points out and explains the stages of buying decision process – awarness stage, consideration stage and decision stage. It also decribes the marketing contents which are used in each individual stage and the factors which have an effect on buying decision process. In the end of the paper is the description of goals, research metodology, and are shown the results of conducted quantitative and qualitative research. By analysing the buyer's behavior in this paper, it is pointed out that motivational, financial, social, ecological and other aspects can affect buyer's decision on selecting a service. Research data points to key points that buyers pay attention to during their research on travel offers, transport or accomodation. The goal of this paper is to help digital advertisers create marketing content related to weekend travel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:033419
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-18 18:54:39