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undergraduate thesis
UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI
2019. urn:nbn:hr:225:344345
Čudina, Mihaela
Algebra University College

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Čudina, M. (2019). UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:344345

Čudina, Mihaela. "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:344345

Čudina, Mihaela. "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:344345

Čudina, M. (2019). 'UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI', Undergraduate thesis, Algebra University College, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:344345

Čudina M. UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI [Undergraduate thesis]. Zagreb: Algebra University College; 2019 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:225:344345

M. Čudina, "UTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI", Undergraduate thesis, Algebra University College, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:225:344345

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Metadata
TitleUTJECAJ INFLUENCERA NA ODLUKU O KUPOVINI
AuthorMihaela Čudina
MentorVanja Šebek (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Abstract
U ovom radu objasnit će se utjecaj društvenih mreža i influencera na odluku o kupovini. Detaljno će se objasniti proces samog odlučivanja o kupovini te društvene mreže, njihove razlike i značaj u procesu odluke. Bit će objašnjeno kako društvene mreže koriste statističke podatke u svrhu plasiranja marketinške komunikacije. Uz to će biti napravljeno i istraživanje koje će provjeriti stavove i navike koje korisnici imaju prema društvenim mrežama, influencerima i oglašavanju na društvenim mrežama. Podaci će biti analizirani te će se dati konkretni rezultati istraživanja.
Abstract (english)
In this paper, I will explain the impact of social networks and influencers on purchasing decisions. The process of decision making on purchasing and social networking, their differences and importance in the decision process will be explained in detail. It will be explained how social networks use statistics for using social networks for marketing communications. A survey will be conducted to check the attitudes and habits that users have towards social networks, influencers and social networking. The data will be analyzed and concrete research results will be provided.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:344345
Study programmeTitle: Multimedija Computing - Undergraduate Professional Program
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva (Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-18 18:40:26