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master's thesis
KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI
2019. urn:nbn:hr:225:885417
Buneta, Antonia
Algebra University College

Cite this document

Buneta, A. (2019). KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI (Master's thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:885417

Buneta, Antonia. "KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI." Master's thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:885417

Buneta, Antonia. "KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI." Master's thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:885417

Buneta, A. (2019). 'KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI', Master's thesis, Algebra University College, accessed 06 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:885417

Buneta A. KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI [Master's thesis]. Zagreb: Algebra University College; 2019 [cited 2024 December 06] Available at: https://urn.nsk.hr/urn:nbn:hr:225:885417

A. Buneta, "KULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI", Master's thesis, Algebra University College, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:225:885417

Metadata
TitleKULTURNE PRISTRANOSTI U KONTEKSTU ODLUKA O ONLINE KUPNJI
AuthorAntonia Buneta
MentorDarija Korkut (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2019-04-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se analizira kako kulturna pristranost potrošača i drugi čimbenici utječu na njihovu odluku o kupnji na različitim svjetskim tržištima. Definiraju se teorijski aspekti u vezi elektronička trgovinaa, kulturnih pristranosti i njihovih utjecaja na ponašanja potrošača na primjerima Fashion & Beauty industrije. U radu se prikazuje koliku ulogu ima elektronička trgovina u različitim regijama, te koliko je važno poznavati kulturu i obrasce ponašanja potrošača u novo digitalno doba. Rezultati provedenog istraživanja anketnim upitnikom pokazali su da su obrasci ponašanja potrošača pri online kupnji različiti, ovisno o njihovom porijeklu i kulturi. Na kraju je izveden sveobuhvatan zaključak rada.
Abstract (english)
The paper analyzes how the cultural bias of consumers and other factors affect their decision making on different world markets. Theoretical aspects of elektronička trgovina, cultural bias and their impact on consumer behavior are defined on the examples of the Fashion & Beauty industry. The paper presents the role of elektronička trgovina in different regions, and how important it is to know the culture and patterns of consumer behavior in the new digital age. The results of the research conducted by the survey questionnaire showed that patterns of consumer behavior are different in online purchasing, depending on their origin and culture. In the end, a comprehensive conclusion was made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:885417
Study programmeTitle: Digital marketing - Graduate Professional Program
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica digitalnog marketinga (stručni/a specijalist/specijalistica digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-18 16:03:30