prikaz prve stranice dokumenta STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI
No public access
undergraduate thesis
STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI
2016. urn:nbn:hr:225:647433
Dugić, Marina
Algebra University College

Cite this document

Dugić, M. (2016). STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:647433

Dugić, Marina. "STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI." Undergraduate thesis, Algebra University College, 2016. https://urn.nsk.hr/urn:nbn:hr:225:647433

Dugić, Marina. "STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI." Undergraduate thesis, Algebra University College, 2016. https://urn.nsk.hr/urn:nbn:hr:225:647433

Dugić, M. (2016). 'STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI', Undergraduate thesis, Algebra University College, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:225:647433

Dugić M. STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI [Undergraduate thesis]. Zagreb: Algebra University College; 2016 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:225:647433

M. Dugić, "STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI", Undergraduate thesis, Algebra University College, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:225:647433

Metadata
TitleSTRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI
AuthorMarina Dugić
MentorTomislav Krištof (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2016-03-15, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Abstract
Temeljni cilj ovog Završnog rada je detaljno analiziranje i upoznavanje s procesom kreiranja strategije online marketinškog nastupa te izrada same strategije za vlastiti modni blog. Ideja je bila odabrati najbolje internet marketinške aktivnosti za promociju bloga, s njima se upoznati u teoretskom dijelu rada te u praktičnom dijelu postaviti ciljeve i detaljno razraditi strategiju. Radi tematike bloga, fokus oglašavanja bio je na društvenim mrežama. Pošto blog nije profitabilan u financijskom smislu, u strategiju nisu bili uključeni alati koji iziskuju veći novčani budžet. Krajnji cilj je bio povećanje broja posjetitelja, što dovodi do ostvarivanja željenih blogerskih suradnji. Mjerenjem učinkovitosti pomoću Google Analytics alata donesen je zaključak da je strategija bila uspješna te su postavljeni ciljevi ostvareni.
Abstract (english)
The main goal of this Final paper is detailed analysis and familiarizing with the online marketing performance creation process and nevertheless the formation of strategy for personal fashion blog. The idea was to choose the best online marketing activities for the blog promotion, get to know them in the theoretical part of the work and in the practical part on the other hand set up the goals and elaborate the strategy in details. Due to the blog's main theme, the advertising focus was on the social networks. As the blog is not profitable in financial context, the strategy did not include tools that are in need of great financial budget. The eventual goal was to increase the visitors number, which leads to fulfillment of collaboration with other bloggers. Measuring of effectiveness by Google Analytics tool lead to conclusion that the strategy was successful and the goals that had been set, were fulfilled.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:647433
Study programmeTitle: Multimedija Computing - Undergraduate Professional Program
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva (Stručni/a prvostupnik/prvostupnica inženjer/ka multimedijskog računarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2019-04-12 15:57:32