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specijalistički diplomski stručni
The influence of information asymmetry on online advertising
2023. urn:nbn:hr:225:370077
Barić, Sara
Sveučilište Algebra

Citirajte ovaj rad

Barić, S. (2023). The influence of information asymmetry on online advertising (Specijalistički diplomski stručni). Zagreb: Sveučilište Algebra. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:225:370077

Barić, Sara. "The influence of information asymmetry on online advertising." Specijalistički diplomski stručni, Sveučilište Algebra, 2023. https://urn.nsk.hr/urn:nbn:hr:225:370077

Barić, Sara. "The influence of information asymmetry on online advertising." Specijalistički diplomski stručni, Sveučilište Algebra, 2023. https://urn.nsk.hr/urn:nbn:hr:225:370077

Barić, S. (2023). 'The influence of information asymmetry on online advertising', Specijalistički diplomski stručni, Sveučilište Algebra, citirano: 15.04.2025., https://urn.nsk.hr/urn:nbn:hr:225:370077

Barić S. The influence of information asymmetry on online advertising [Specijalistički diplomski stručni]. Zagreb: Sveučilište Algebra; 2023 [pristupljeno 15.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:225:370077

S. Barić, "The influence of information asymmetry on online advertising", Specijalistički diplomski stručni, Sveučilište Algebra, Zagreb, 2023. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:225:370077

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:225:370077
Podaci o radu
NaslovThe influence of information asymmetry on online advertising
AutorSara Barić
MentorMirko Talajić (mentor)
Ustanova koja je dodijelila
akademski / stručni stupanj		Sveučilište Algebra
Zagreb
Datum i država obrane2023-10-27, Hrvatska
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak
Online advertising has exponentially grown over the past 20 years. With this growth, there have been many challenges that the industry had to face, and some are still not fully resolved. Information asymmetry is now present everywhere online, and it is everyone’s duty to think rationally and not believe everything that can be seen on the internet. But it is also the company’s duty to advertise its product transparently and not use any misleading or hidden messages. Rules and regulations already exist, but as shown in examples of Ferrero and Clif Bar & Company class action lawsuits, they are not being fully considered when creating advertisements. Governments and agencies have to be more attentive and protect consumers from false advertising by creating more strict guidelines and regulations, collaborating with online platforms to minimize this problem, and having strong penalties in place. Raising awareness of information asymmetry would lead to lowering the occurrence of information asymmetry in advertising, and companies and customers would experience positive changes.
Ključne riječi
Jezikengleski
URN:NBNurn:nbn:hr:225:370077
Studijski programNaziv: Digitalni marketing
Vrsta studija: stručni
Stupanj studija: specijalistički diplomski
Akademski / stručni naziv: stručni/a specijalist/specijalistica digitalnog marketinga (mag.oec.)
Vrsta resursaTekst
Način izrade datotekeIzvorno digitalna
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-15 11:25:11