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master's thesis
MOBILNA KARTICA VJERNOSTI KUPCA
2016. urn:nbn:hr:225:138760
Marjanović, Marko
Algebra University College

Cite this document

Marjanović, M. (2016). MOBILNA KARTICA VJERNOSTI KUPCA (Master's thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:138760

Marjanović, Marko. "MOBILNA KARTICA VJERNOSTI KUPCA." Master's thesis, Algebra University College, 2016. https://urn.nsk.hr/urn:nbn:hr:225:138760

Marjanović, Marko. "MOBILNA KARTICA VJERNOSTI KUPCA." Master's thesis, Algebra University College, 2016. https://urn.nsk.hr/urn:nbn:hr:225:138760

Marjanović, M. (2016). 'MOBILNA KARTICA VJERNOSTI KUPCA', Master's thesis, Algebra University College, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:138760

Marjanović M. MOBILNA KARTICA VJERNOSTI KUPCA [Master's thesis]. Zagreb: Algebra University College; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:225:138760

M. Marjanović, "MOBILNA KARTICA VJERNOSTI KUPCA", Master's thesis, Algebra University College, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:225:138760

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Metadata
TitleMOBILNA KARTICA VJERNOSTI KUPCA
AuthorMarko Marjanović
MentorDanijel Kučak (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2016-11-23, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Abstract
Tema ovog rada je izrada napredne mobilne kartice vjernosti kupca koja bi korisnika još intenzivnije uključila u proces sakupljanja popusta, te tako povećala njegovu razinu vjernosti, istovremeno pribavljajući trgovcu još više podataka na osnovu kojih može raditi razne korektivne radnje unutar poslovnog prostora – preslagivanje polica, dodatni popusti i sl. Opisani su razni aspekti dolaska do finalnog proizvoda. U prvom dijelu rada fokus je na arhitekturi rješenja, te implementaciji iste u konkretnoj tehnologiji, da bi se kasnije prešlo na implementacijske značajke projekta.
Abstract (english)
The topic of this paper is creation of advanced mobile customer loyalty card. The purpose of such card is to engage customer in the process of collecting discounts, and to strengthen customer’s loyalty. There are benefits for the merchant as well. Using advanced loyalty card, merchant can collect even more data than before, and based on collected information he can implement corrective actions like rearranging shelfs, creating additional discounts etc. This paper describes different aspects of actions required to get to the point where we have a final product – advanced mobile customer loyalty card. First part of the paper focuses on architectural problems, their solutions and implementation in specific technologies. Later in the paper concrete implementation of digital loyalty card is described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:138760
Study programmeTitle: Applied Computer Engineering - Graduate Professional Program
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica inženjer računarstva (stručni/a specijalist/specijalistica inženjer računarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2018-11-20 14:19:38