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undergraduate thesis
PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE
2023. urn:nbn:hr:225:083197
Milevoj, David
Algebra University College

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Milevoj, D. (2023). PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:083197

Milevoj, David. "PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:083197

Milevoj, David. "PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:083197

Milevoj, D. (2023). 'PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE', Undergraduate thesis, Algebra University College, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:083197

Milevoj D. PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:225:083197

D. Milevoj, "PRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:083197

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Metadata
TitlePRIMJENA STORYTELLINGA U MARKETINGU SADRŽAJEM ZA BRAND ODJEĆE
AuthorDavid Milevoj
MentorTomislav Krištof (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-04-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kako bi na tržištu, koje je prepuno raznih modnih brendova, brend bio jedinstven i prepoznatljiv, potrebno je poduzeti niz marketinških aktivnosti. Brend u ovome završnome radu je Chypka, mladi hrvatski brend odjeće. Za potrebe rada provedeno je istraživanje koje je ispitanicima ponudilo nekoliko pristupa u storytellingu te se je prema analizi rezultata odredio najbolji pristup. Uz pomoć anketiranja ispitanika, intervjuom s osobom zaduženom za marketing i desk istraživanjem, kreirana je strategija za provedbu storytellinga. Zatim su organizirane sve potrebne radnje za marketing sadržajem, kako bi storytelling došao do izražaja. Također, napravljen je prijedlog izmjena sadržaja na postojećim mrežnim stranicama kao i integracija novog bloga za objavu sadržaja i usklađenost s konverzijskim ciljevima. Napravljen je prijedlog kampanje na Google Display Networku.
Abstract (english)
In order for the brand to be unique and recognizable on the market, which is full of various fashion brands, it is necessary to undertake a series of marketing activities. The brand in this final work is Chypka, a young Croatian clothing brand For the purposes of the paper, research was conducted that offered the respondents several approaches in storytelling, and the best approach was determined based on the analysis of the results. With the help of a survey of respondents, an interview with the person in charge of marketing and desk research, a strategy for the implementation of storytelling was created. Then, all the necessary actions for content marketing were organized, so that storytelling would come to the fore. Also, a proposal was made to change the content on the existing web pages, as well as the integration of a new blog for content publication and compliance with conversion goals. A campaign proposal has been created on the Google Display Network.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:083197
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-05 12:29:32