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undergraduate thesis
ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA
2023. urn:nbn:hr:225:269679
Markulin, Arian
Algebra University College

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Markulin, A. (2023). ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:269679

Markulin, Arian. "ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:269679

Markulin, Arian. "ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:269679

Markulin, A. (2023). 'ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA', Undergraduate thesis, Algebra University College, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:269679

Markulin A. ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:225:269679

A. Markulin, "ISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:269679

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Metadata
TitleISTRAŽIVANJE TRŽIŠTA I RAZVOJ KONCEPTA ONLINE PRODAJE NA PRINCIPU DROPSHIPPING MODELA POSLOVANJA
AuthorArian Markulin
MentorTomislav Krištof (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-04-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ideja ove teme proizlazi iz želje za pokretanjem vlastite e-commerce agencije fokusirajući se primarno na dropshipping metodu prodaje. U radu se razrađuje kompletan postupak pokretanja agencije od samoga starta do plasiranja konačnog proizvoda na tržište te prodaje istoga. Kroz temeljito istraživanje tržišta razrađuje se proizvod koji će se prodavati, ciljna skupina kojoj se proizvod nudi te na koji način. Rad obuhvaća elemente istraživanja tržišta, izradu kompletne i funkcionalne online trgovine s odgovarajućim profilima na društvenim mrežama te prihvaćenost proizvoda kod ciljne skupine budućih kupaca. Nedostaci i mane dropshipping modela poslovanja su prikazane kao i najbolji način za iskoristiti prednosti, odnosno izbjeći nedostatke kao i pratiti aktualne trendove u poslovnom okruženju. Krajnji cilj je ostvariti dugoročno profitabilnu agenciju koja kroz određeno vrijeme postaje zaseban brend. Cilj se ostvaruje s temeljenim metodama istraživanja uz pomoć adekvatne literature te stečenih znanja autora.
Abstract (english)
The idea of this topic stems from a desire to launch a self-owned e-commerce agency, focusing primarily on the dropshipping sales method. The paper elaborates on the entire process of starting the agency from scratch to launching the final product on the market and selling it. The product to be sold is developed through thorough market research, just as its target audience and ways to offer that product. The paper covers elements of market research, creating a complete and functional online store with appropriate profiles on social media, and the acceptance of the product among the target audience of future buyers. The disadvantages and drawbacks of the dropshipping business model are presented, as well as the best way to capitalize on its benefits, avoid its limitations, and stay up-to-date with current business trends. The ultimate goal is to achieve a long-term profitable agency that becomes a distinct brand over time. The goal is achieved through sound research methods, adequate literature, and the author's acquired knowledge.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:269679
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-05 12:25:49