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undergraduate thesis
UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA
2023. urn:nbn:hr:225:407745
Čepin, Filip
Algebra University College

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Čepin, F. (2023). UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:407745

Čepin, Filip. "UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:407745

Čepin, Filip. "UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:407745

Čepin, F. (2023). 'UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA', Undergraduate thesis, Algebra University College, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:407745

Čepin F. UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:225:407745

F. Čepin, "UPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:407745

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Metadata
TitleUPRAVLJANJE ODNOSIMA S KORISNICIMA U SPORTSKIM KLADIONICAMA
AuthorFilip Čepin
MentorTomislav Mesić (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-03-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Sportsko se klađenje pojavilo nešto prije 19. stoljeća kada su Britanci masovno počeli uvoditi klađenje na konjičke utrke. 50-ak godina nakon pojavljivanja TV prijenosa, prvi puta se pojavljuje i online klađenje. 1996. godine postoji već 15 web stranica za online klađenje, a prva tvrtka koja je nudila tu opciju zvala se Intertops. Danas je sportsko klađenje podignuto na viši nivo. Ovaj završni rad doprinijet će razumijevanju upravljanja odnosa s korisnicima sportskih kladionica, teorijskih i praktičnih značajki i implikacija, kao i implementacije CRM-a u poslovanje te će pružiti i kritičku analizu. Omogućit će jasan, obuhvatan i temeljit pregled upravljanja odnosa s korisnicima na primjeru poslovanja sportskih kladionica kao primjera pružatelja usluga igara na sreću, šire, suvremenih implementacija CRM-a.
Abstract (english)
According to some sources, sports betting appeared before the 19th century, when the British began to introduce horse racing betting en masse. About 50 years after the appearance of TV broadcasts, online betting appears for the first time. In 1996, there were already 15 websites for online betting, and the first company that offered this option was called Intertops. Today, sports betting has been raised to a higher level. This final paper will contribute to the understanding of the management of relations with users of sports betting shops, theoretical and practical features and implications, as well as the implementation of CRM in business and will provide a critical analysis. It will provide a clear, comprehensive and thorough overview of customer relationship management on the example of sports betting businesses as an example of gaming service providers, and more broadly, modern CRM implementations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:407745
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-05 11:59:18