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undergraduate thesis
PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA
2023. urn:nbn:hr:225:720416
Patarčić, Luka
Algebra University College

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Patarčić, L. (2023). PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:720416

Patarčić, Luka. "PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:720416

Patarčić, Luka. "PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA." Undergraduate thesis, Algebra University College, 2023. https://urn.nsk.hr/urn:nbn:hr:225:720416

Patarčić, L. (2023). 'PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA', Undergraduate thesis, Algebra University College, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:720416

Patarčić L. PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA [Undergraduate thesis]. Zagreb: Algebra University College; 2023 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:225:720416

L. Patarčić, "PRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA", Undergraduate thesis, Algebra University College, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:225:720416

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Metadata
TitlePRIJEDLOG STRATEGIJE DIGITALNOG MARKETINGA I MONETIZACIJE KRONOGRAF BLOGA
AuthorLuka Patarčić
MentorTomislav Krištof (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2023-03-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tradicionalni blog odličan je primjer više mehanizama i koncepata digitalnog marketinga. Blog u marketinškom smislu primarno služi kao platforma za marketing kroz sadržaj te je danas popularan marketinški alat unutar strategije digitalnog marketinga brojnih tvrtki i internetskih trgovina. Iako je jedan internetski blog u usporedbi sa internetskom trgovinom često jednostavniji u konceptu i izvedbi, za kvalitetan internetski blog potrebno je pažljivo izrađena i implementirana digitalna strategija. Upravo je suodnos internetskog bloga i internetske trgovine te njihova međuovisnost tema ovog završnog rada. U završnom radu „Prijedlog strategije digitalnog marketinga i monetizacije Kronograf bloga-a“ predstaviti će se strategije i taktike digitalnog marketinga te monetizacije za Kronograf blog, originalno izrađen u sklopu kolegija Standardi u primjeni internetske tehnologije (SUPIT), i suplementarnu Kronograf internetsku trgovinu. Završni rad može se podijeliti u 3 glavna dijela, istraživanje tržišta, prijedlog marketinške strategije i prijedlog strategije monetizacije.
Abstract (english)
A traditional blog is a great example of multiple digital marketing mechanisms and concepts. In terms of marketing, a blog primarily serves as a platform for content marketing and is today a popular marketing tool within the digital marketing strategy of numerous companies and online stores. Although an online blog is often simpler in concept and execution compared to an online store, for a quality online blog it is necessary to carefully create and implement a digital strategy. It is precisely the relationship between an online blog and an online store and their interdependence that is the subject of this final paper. The final paper "Proposal of digital marketing and monetization strategy of Kronograf blog" will present the digital marketing and monetization strategy and tactics for Kronograf blog, originally developed as part of the course Standards in the Application of Internet Technology (SUPIT), and Kronograf online store. The final paper can be divided into 3 main sections, market research, marketing strategy proposal, and monetization strategy proposal.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:720416
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-25 11:17:02