Content marketing has lately been most prominent trend in digital marketing, and therefore, it should be implemented better in dm's marketing performace. Content marketing is one of the most important trends in digital marketing since it allows companies to differentiate themselves from the competition, and is at the heart of the most successful digital marketing campaigns. Since the relevant content connects business with consumers, it should be implemented even more through DM's marketing strategy. The specific advantage of this trend is that quality content can serve and benefit for education of users. Through good content, a solution to client's problems could be offered in an interesting way, and they can be led faster through the customer journey stages. As an inevitable part of future business, because good content is irreplaceable and timeless, content marketing has to be invested in and driven through new trends such as storytelling in order to maximize its potential and create a strong connection with consumers. The intention fo this work is to show an improved content marketing strategy through storytelling elements and organize a better content schedule for marketing channels.The research process was brought by the analysis of statistics, the analysis of current campaigns and the interview with management companies.