prikaz prve stranice dokumenta Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”
  Download
PDF 3.19 MB
undergraduate thesis
Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”
2019. urn:nbn:hr:225:939274
Škarica, Nikola
Algebra University College

Cite this document

Škarica, N. (2019). Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy” (Undergraduate thesis). Zagreb: Algebra University College. Retrieved from https://urn.nsk.hr/urn:nbn:hr:225:939274

Škarica, Nikola. "Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:939274

Škarica, Nikola. "Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”." Undergraduate thesis, Algebra University College, 2019. https://urn.nsk.hr/urn:nbn:hr:225:939274

Škarica, N. (2019). 'Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”', Undergraduate thesis, Algebra University College, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:225:939274

Škarica N. Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy” [Undergraduate thesis]. Zagreb: Algebra University College; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:225:939274

N. Škarica, "Razvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”", Undergraduate thesis, Algebra University College, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:225:939274

Please login to the repository to save this object to your list.
Metadata
TitleRazvoj poslovne ideje i marketinškog plana za mobilnu aplikaciju “Snow Buddy”
AuthorNikola Škarica
MentorVanja Šebek (mentor)
GranterAlgebra University College
Zagreb
Defense date and country2019-03-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu se razvija poslovni i marketinški plan za unaprijeđenje postojećih usluga rezerviranja učitelja skijanja. Unaprijeđenje se bazira na programskom rješenju za pametne telefone i opisuje se kroz usporednu analizu postojećih usluga zajedno s prikazom grafičkog sučelja predloženog programskog rješenja. Prilikom definiranja poslovnog modela uzele su se u obzir prednosti uspješnih digitalnih usluga iz drugih industrija i prilagodile na predloženo rješenje. Za potkrepljivanje prijedloga, provedena je anketa koja ispituje motivacijske i psihografske značajke ključnih kupaca iz kojih se prepoznaju navike rezervacije učitelja skijanja. Prema njihovim navikama, rješenje se pozicionira na dodirne točke s kojih kupci polaze za vrijeme planiranja putovanja s ciljem da utječe na njihovu konačnu odluku odabira putovanja. Uzimajući u obzir njihove potrebe i željenje kreira se nastup rješenja na digitalni komunikacijskim kanalima preko kojih se potiče kupce na akciju i prenosi se temeljne vrijednosti branda.
Abstract (english)
In this thesis a business and marketing plan is being developed to improve existing skiing reservation services. The improved solution is based on the smartphone software and is described through a comparative analysis of existing services along with the graphical interface of the proposed software solution. When defining the business model, I took into account the benefits of successful digital services from other industries and adapted to the proposed solution. In order to support the proposal, a survey was conducted to examine the motivational and psychographic characteristics of key customers from which the habits of booking a ski instructor are recognized. Identifing to their habits, the solution is positioned at the point of contact from which customers start during travel planning in order to influence their final decision on the choice of travel destination. Taking into account their needs and desires, the emergence of solutions on digital communication channels is created through which the customers are encouraged to take action and the basic values of the brand are transferred.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:225:939274
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik digitalnog marketinga (stručni prvostupnik digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-23 17:50:27